After half a decade spent in Sales Management, within the wholesale wine industry, I transitioned into design and marketing on the retail side. During this time, I attended Kent State University to earn my Master’s in User Experience Design.

An eclectic academic background in Philosophy and Anthropology, with a dash of Fine Art, has prepared me for UX Design by informing my understanding of critical thinking and problem-solving, human cultures, and visual aesthetic design.

I have always been fascinated by humanity’s diverse similarities. We, as a species, have many of the same desires and needs, but we seek to satisfy them in an array of different ways. The same holds true in smaller, micro cultures — e.g., a workplace, an online community, wine connoisseurs, etc. All of these groups need to satisfy certain needs. Those solutions may apply to common, human needs, like producing goods, connecting with fellow humans, or purchasing a product. However, the way in which different groups satisfy their needs may be unique, depending on their circumstances.

I focus on tailoring solutions to those circumstances.
I focus on the user’s lived experience.
I focus on the human first, and then design the way.